Work Smart

Working Smart Must be Earned

One of my biggest pet peeves is when people tell me some bullshit about working hard. You have to work hard. Regardless of what any shitty guru or social media asshole told you. Working hard is what makes you rich but it's not the only thing and it definitely won't keep you there. My main point is that you must work hard and earn that ability to work smart. "Well, garbage truck drivers work hard. If working hard made you rich, they'd all be rich." First of all, shut the fuck up. The reason those guys aren't rich is because they work hard doing a job that anyone can do. You can't become rich if you're easily replaceable. Most rich people have a unique set of skills that require their personal presence. Janitors work hard but they can easily be replaced. Their job isn't that difficult.

Work Hard

When I say work hard, I'm talking about the beginning stages. I'm describing that time when you're learning and consuming a ton of information day in and day out. Working hard is when you start that first podcast and it fails or when your business plan isn't good enough to keep you afloat. Working hard is when you're learning. This part HAS to come before you become to work smart.

Work Smart

What is working smart? In my opinion, working smart can be delegating tasks to save yourself the time or finding people that can do a specific job for you and better than you. Working smart is about using the information you learned to make your life a lot easier. You can do this with pretty much anything.

Earn It

Earning the right to work smart is all about investing in yourself. Once you know the information, history, and market around what it is that you want to do, you can begin to work smart. How can you work smart if you don't know the basics? There are levels to this. You can't jump into any industry and think you can "work smart" and it'll work out for you immediately. No, it doesn't work that way. Working hard is about failing and learning during those stages. Working smart is about doing things differently that second time around. Ultimately, you can't be successful without one or the other. ...
Identify your ideal customer

Three Ways to Identify Your Ideal Customer Even if You Don’t Have a Product

You can't serve everyone. Some of the best businesses only serve one type of person. Identifying your ideal customer is all about conducting the proper research in the correct ways. Coach Chris is here to explain how you can create that perfect customer avatar before you even have the product. In fact, this process will help you develop exactly what you're clients/customers are looking for.

Ideal Customer Focus Groups

Groups are extremely useful. Every focus group doesn't have to be like the ones you see on television. In fact, with the internet, it's much easier than that. Focus groups are when you gather a group of people, ask them the same questions and analyze the results you get. There are no right or wrong answers. Your goal is to get as many people to answer your questions as possible. To make your life easier, you should at least focus on smaller demographics. For example, if you're fitness trainer, narrow things down by age, then maybe location and even gender. This way you're focusing on twenty a few people instead of a large group. The whole goal with a focus group is to find the ideal client. The more specific you can get, the better.

Email List

Using your email list is a great way to find your ideal client. Start by asking your list very broad questions and keep getting more specific. You can create quizzes for subscribers to complete. Use the quiz to narrow the list even further. This entire time you're asking questions attempting to understand what they need or about the problems they're experiencing.

Social Media

Social media is a great tool for basically everything. There are very few things you can't do with it. One of the best ways to use it for research is to conduct polls. You can do polls on Facebook and Twitter which were most people are. You even have the poll option in the story portion of Instagram. This is where active followers become valuable. You don't want to ask questions constantly that never get answered. It's much better to have an audience that responds. You can also connect with other social media experts and do a little interview with them. The more influence the better. ...